IMPACT Magazine has done the hard work of watching, analysing, and ranking the standout ads of 2024. The outcome? A carefully curated list that highlights campaigns which brought fresh ideas, striking visuals, and groundbreaking innovation to the forefront—making us all take notice. These campaigns are a true testament to creativity, concept, execution, and the passion of their creators.
Claiming the 35th spot on the list is IKEA’s ad about all things sleep. Conceptualised by Leo Burnett’s National Creative Director, Pravin Sutar and team, the ad highlights what a sound sleep looks like. ‘It’s Time to Sleep Beautifully’ campaign showcases the must-have essentials for creating the ideal sleep environment, offering a wide variety of products to help one achieve better sleep at home.
For rinstating the value of restful sleep in our lives, this campaign gets its spot in the Hall of Fame.
