JSW One TMT’s campaign, “100% certified nahi toh TMT nahi,” has secured the 36th position in IMPACT’s Top 75 Campaigns of 2025.
The campaign underscores the critical importance of quality and certification in construction materials, reinforcing the brand’s commitment to 100% BIS-certified TMT bars.
Drawing on the universal appeal of cricket deeply ingrained in Indian culture, the film is set in a construction material store, where a contractor firmly insists on using only fully certified TMT bars, mirroring the trust and assurance demanded in the sport.
Curated in-house by the JSW One brand team, the campaign stood out for its clear narrative and relatable storytelling. For the 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns across parameters including narrative clarity, creative execution, originality, production quality, and overall impact.
