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India TV Group, a leading name in news broadcasting, has announced a strategic partnership with Samsung TV Plus India to extend its presence in the burgeoning Connected TV (CTV) sector. Through this collaboration, India TV Group’s exclusive CTV channels—India TV, India TV Speed News, India TV Aap Ki Adalat, and India TV Yoga—are now available on the Samsung TV Plus platform.
This move allows viewers to easily access a diverse range of high-quality content, including news, current affairs, fitness, and entertainment, further advancing India TV’s mission to reach a wider audience in the expanding CTV market.
Amit Kumar Sinha, Chief Strategy Officer at India TV, commented on the partnership, “Our collaboration with Samsung TV Plus opens up new avenues for viewers, enhancing the delivery of quality and varied content. We believe this partnership will significantly elevate the online content consumption experience for our audience.”
Samsung TV Plus, a free streaming service pre-installed on Samsung Smart TVs, offers an extensive selection of channels, including news, sports, and entertainment, in various countries. In India, Samsung TV Plus provides access to over 100 live TV channels and a vast library of movies and shows, available both live and on-demand.
Kunal Mehta, Head of Partnerships at Samsung TV Plus India, stated, “Samsung TV Plus continues to lead in providing high-quality content via FAST (Free Ad-Supported Streaming Television). Adding these four channels from India TV aligns with our commitment to delivering engaging and diverse content to our viewers.”
