India Yamaha Motor Pvt. Ltd. has announced the continuation of its partnership as an official sponsor of the Monster Energy Yamaha MotoGP (MEYM) team for the 2025 season. The renewal of this sponsorship highlights India Yamaha Motor's dedication to the growing popularity of MotoGP racing in the country, reinforcing its support for the sport.
The collaboration, which first began in the 2024 season, is part of the company’s strategic brand-building efforts to establish "The Call of the Blue" campaign among global motorcycle enthusiasts. As a result of this ongoing partnership, the iconic "The Call of the Blue" logo will feature prominently on both Fabio Quartararo's and Alex Rins's YZR-M1 bikes, as well as on their racing suits, team jerseys, and official merchandise throughout the 2025 season.
With Yamaha Motor Racing unveiling "Blue Shift" as its theme for the 2025 season, India Yamaha Motor’s brand campaign – "The Call of the Blue" – aligns more closely than ever before. This synergy reflects India Yamaha Motor’s commitment to the brand’s racing DNA, while inspiring riders to embrace Yamaha’s performance and precision engineering.
"The Call of the Blue" campaign has already captured the hearts of young Yamaha fans across India, embodying their aspirations and passion. By featuring the campaign's logo on the global stage of MotoGP, India Yamaha Motor aims to deepen its connection with fans, encouraging them to embrace the thrill of racing and the Yamaha legacy with renewed enthusiasm.
MotoGP is the premier motorcycle racing championship and one of the world’s most significant sporting events. The championship offers an exhilarating platform to witness the fastest bikes and most skilled riders globally. Yamaha has a rich legacy in MotoGP, with more than 500 Grand Prix wins to its name.
