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Indian Bank has launched an innovative digital campaign, 'Khabar Nahi, Khabardar Bano', aimed at educating customers about the increasing threat of cyber frauds and empowering them with practical safety measures. The campaign, developed by Goldmine Advertising, the bank’s Digital Agency on Record, addresses the social stigma and embarrassment often associated with falling victim to online scams, using relatable and engaging scenarios.
With digital transactions rapidly growing across India, incidents of cybercrime and payment fraud are becoming more common. Indian Bank's new initiative aims to raise awareness about various types of fraud while providing customers with easy-to-understand preventive tips to protect themselves. The campaign includes a series of films that highlight specific cyber threats and stress the importance of vigilance in the digital era.
Imran Khan Hanafi, Group Creative Director at Goldmine Advertising, explained, "Each film focuses on a different fraud scenario, offering viewers valuable insights on how to spot and avoid these scams. We use humour and authenticity to ensure the message resonates and is memorable."
Shivani Desai, Associate Vice President - Brand Solutions at Goldmine Advertising, added, "Many people fear being judged when discussing online scams, which can make them hesitant to seek help. Our goal was to create films that not only raise awareness but also offer practical advice in an approachable way."
The campaign adopts a light-hearted yet impactful tone, ensuring that the message is accessible and relatable to a wide audience. The films cover scams like OTP fraud and QR code scams.
Indian Bank remains committed to safeguarding its customers in the digital banking world. With 'Khabar Nahi, Khabardar Bano,' the bank continues to prioritise the security and education of its customers, promoting a safer and more informed banking environment.
