The Indian Racing Festival (IRF), organised by Racing Promotions Pvt. Ltd. (RPPL), has announced a partnership with Bisleri International for the 2025 season. As the Official Hydration Partner, Bisleri will support IRF across five race weekends scheduled between August and November this year.
This partnership marks Bisleri’s entry into Indian motorsport and will cover both championships under the IRF banner — the Indian Racing League (IRL) and the FIA-certified Formula 4 Indian Championship (F4 India). The agreement includes branding on driver kits, race cars, visicoolers, and trackside locations.
As part of the collaboration, Bisleri will also introduce limited-edition 500ml bottles themed around five of IRF’s racing teams. The initiative aims to expand Bisleri’s presence in the sports and consumer engagement space.
Mr. Akhilesh Reddy, Chairman & Managing Director, Racing Promotions Pvt. Ltd. (RPPL), commented, “We’re thrilled to welcome Bisleri to the Indian Racing Festival family. This partnership reflects how leading Indian brands are recognising motorsport not merely as a spectacle, but as a sporting and lifestyle movement. Bisleri’s reputation & the broader element of trust complements the values we’re building IRF on. Together, we aim to create a sporting experience that is healthy, aspirational, and deeply connected to India’s youth.”
Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “We are thrilled to announce a strategic hydration partnership with the Indian Racing Festival, one of our most exciting forays in the world of motorsports. The association will see the iconic Bisleri logo prominently displayed on the race cars and driver jackets. We are also releasing limited edition bottles with all the teams to amplify the excitement to our consumers.”
The 2025 IRF season will feature 14 city-based teams — eight in Formula 4 and six in the Indian Racing League. Participating teams include Speed Demons Delhi, Hyderabad Blackbirds, Kichcha’s Kings Bengaluru, Kolkata Royal Tigers, Chennai Turbo Riders, Goa Aces JA Racing, GodSpeed Kochi, and Ahmedabad Apex Racers.
The partnership is expected to support athlete hydration, increase brand visibility, and offer additional engagement opportunities for fans.
