IndoBevs, the alcobev company behind brands such as BroCode and Bonga Bonga, has appointed Varun Singla as its Chief Commercial Officer (CCO).
In this role, Singla will lead IndoBevs' commercial strategy across its portfolio of over 15 brands, driving revenue growth and sales performance across the company's domestic footprint and international business. He will also spearhead route-to-market and distribution strategy, expanding into new markets, strengthening trade relationships and distributor networks, and sharpening commercial excellence and on-ground execution.
Singla brings over two decades of commercial leadership experience, including 16 years in the Indian spirits industry.
Commenting on the development, Sam Mahandru, Founder, IndoBevs said, “IndoBevs has always believed in building brands that challenge conventions and create their own space in the market. As we scale our portfolio and expand across markets, a strong commercial foundation becomes critical. Varun brings the right combination of strategic thinking, commercial depth and execution experience to unlock this next phase of growth. We are delighted to welcome him to the leadership team as we build IndoBevs into a global spirits player with a full portfolio of distinctive brands.”
On his appointment, Singla said, “What excites me about IndoBevs is the ambition of what is being built here. IndoBevs has created category-first brands that genuinely connect with modern consumers — the very audience now premiumising India's spirits market and actively exploring new experiences. Few companies are better placed to capture this momentum. I look forward to working with the IndoBevs’ team to strengthen our commercial engine, deepen our trade partnerships, and scale to more markets, categories and consumer occasions.”
