IndusInd Bank has announced its partnership with the Paralympic Committee of India (PCI) as the Official Banking Partner for the Paris 2024 Paralympic Games. This collaboration underscores the Bank’s dedication to supporting Indian para-athletes and aligns with its commitment to promoting inclusion and sustainability through its sports initiative, ‘IndusInd For Sports’. Since 2016, IndusInd Bank has utilised sports to drive positive change and inclusivity.
The partnership aims to enhance para-sports and support the Paralympic movement in India. The goal is to help athletes with disabilities reach their full potential by improving facilities, providing better resources, and fostering an inclusive environment that acknowledges their achievements. PCI plans to collaborate with various partners to maintain the spirit of the Paralympic Games and advance para-sports across the country.
To mark the Paris 2024 Paralympic Games, IndusInd Bank has launched the campaign ‘#HarKadamJeetKa’. This initiative highlights the Bank’s longstanding support for Indian para-athletes and its role in their journey. The campaign aims to encourage diverse participation, support talented athletes, and foster national pride through their sporting successes.
Mr. Sanjeev Anand, Head - Corporate, Commercial & Rural Banking and Mentor of IndusInd For Sports, IndusInd Bank, said “At IndusInd Bank, we are honoured to partner with the Paralympic Committee of India as their Official Banking Partner for the upcoming Paris 2024 Paralympic Games. It is a matter of great pride to support our Para-Champions who will represent India at the Paris 2024 Paralympic Games. Our new campaign, ‘#HarKadamJeetKa,’ celebrates their remarkable spirit and achievements and highlights the fact that IndusInd Bank has supported them in every step of their journey. We hope this initiative will inspire and elevate the profile of para-sports, fostering greater recognition and support for their extraordinary achievements.”
Shri Devendra Jhajharia, Padma Bhushan awardee and President, Paralympic Committee of India, said, “We are thrilled to announce IndusInd Bank as the official banking partner of the Paralympic Committee of India for the Paris 2024 Paralympic Games. This partnership, under the inspiring campaign #HarKadamJeetKa, represents more than just financial support; it embodies a shared vision of perseverance, excellence, and triumph. With 84 athletes in our contingent, the largest ever from India, we are poised to make history in Paris. IndusInd Bank's commitment strengthens our resolve to support our athletes as they aim to outshine their remarkable achievements from Tokyo 2020. Together, we are ready to embark on this incredible journey, and we are confident that with every step, victory will be within reach.”
