BOSS has announced Indian actor and dancer Ishaan Khatter as one of the prominent faces of its “Be the Next” BOSS Fall/Winter 2025 campaign.
Joining Khatter in this campaign are other inspiring talents who are emerging, and making their mark across film, sport, music, and fashion: classically trained English actor and upcoming DC Studios superhero Aaron Pierre; globally acclaimed K-pop superstar and SEVENTEEN leader, S.COUPS; the fastest-rising star on the professional tennis circuit, Taylor Fritz; and one of the fashion industry’s most sought-after new faces, Amelia Gray.
The campaign film captures Khatter’s journey through a symbolic tunnel, moving towards a bright light that represents his ambitions and accomplishments. Emerging in an intimately shot portrait, Khatter is styled in elegant, texturally rich, and tonally harmonious designs of the BOSS Fall/Winter 2025 collection.
Speaking about his involvement, Khatter shared his thoughts on what it means to “Be the Next” BOSS: “It’s about staying true to yourself, pushing boundaries, and constantly striving to grow. For me, it’s not just about success but about the journey and the stories we create along the way.”
The campaign will be supported by a 360-degree marketing campaign amplified across large-scale outdoor advertising in key cities around the globe. Digital and static billboards in high-traffic areas will bring the BOSS Fall/Winter 2025 campaign to a wide audience.
