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Luxury Ayurvedic beauty brand ind? wild, led by entrepreneur and beauty pioneer Diipa Büller-Khosla, has unveiled a groundbreaking partnership with actor Ishaan Khatter as their first-ever male brand ambassador. This marks a significant moment in the beauty industry, challenging gender norms and promoting a more inclusive approach to self-care. Ishaan, with his youthful energy, global appeal, and artistic sensibility, perfectly aligns with ind? wild's values.
Diipa Büller-Khosla, Founder of ind? wild, shared, “As we celebrate our UK launch and prepare for the US debut, we’re not just expanding—we’re amplifying our mission of inclusive beauty rooted in South Asian heritage. Ishaan embodies the spirit of modern, all-encompassing beauty, and this partnership further solidifies our position at the forefront of the global beauty revolution."
The campaign imagery presents self-care rituals with a sophisticated minimalist aesthetic, highlighting texture and strength. Ishaan Khatter is portrayed as the embodiment of the female gaze, redefining male grooming in a contemporary light. His connection to the Champi ritual is personal, recalling childhood memories and integrating it into his busy life.
Ishaan shared, "Ind? wild’s products aren’t just cosmetics—they’re tools for holistic self-care that are accessible to everyone, regardless of gender.”
The campaign launches globally this month, spotlighting the ind? wild Champi Hair Oil and Dewy Lip Treatment. With its recent launch in Sephora UK and upcoming US expansion, ind? wild is cementing its place as a leader in the beauty industry, merging ancient Ayurvedic practices with modern science.
