ISOPURE®, a Zero/Low-Carb protein supplement brand under Glanbia Performance Nutrition, has announced actor Rashmika Mandanna as its first brand ambassador in India. The partnership begins with the launch of a new campaign, 'Everything You Need, Nothing You Don’t', which promotes conscious and simplified product choices for fitness and nutrition.
The campaign aligns with ISOPURE®’s positioning around minimal, ingredient-led products aimed at individuals leading active lifestyles. It highlights the role of high-quality protein and the importance of transparency in nutritional supplements.
Rashmika Mandanna, known for her presence in Indian cinema, will represent the brand across marketing and promotional platforms.
"At ISOPURE®, we believe that purity is not just about what’s inside the product packs, but also the intent behind every choice," said Sumit Mathur, General Manager, South Asia, Glanbia Performance Nutrition. “Rashmika embodies that intent. She’s focused, mindful, and uncompromising—just like an ISOPURE® consumer. This collaboration marks a milestone as the brand continues to innovate and deliver exceptional quality products to the consumers, and together, a new wave of health-conscious enthusiasts will be inspired.”
“Fitness, to me, is not about extremes—it’s about consistency. It’s the choices I make every day — what I eat, how I move, what I prioritise. I travel a lot, work long hours, and yet I always try and make time to move and eat clean. I’ve learnt over time that wellness isn’t about excess, it’s about clarity, knowing what truly serves you. That’s why ISOPURE®️ fits effortlessly into my lifestyle,” said Rashmika Mandanna, brand ambassador of ISOPURE®️.
The brand has also introduced the ISOPURE® Purity Challenge, featuring two demonstrations – the ISOFOAM and ISOMIX tests. These are designed to showcase the product’s formulation and the absence of additives.
ISOPURE® Zero-Carb Unflavoured offers 25g of whey protein isolate per serving, with no carbohydrates, sugar, fat, artificial colours, flavours or sweeteners.
The company states that its products are designed for individuals who make deliberate choices about their nutrition and lifestyle.
