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Isprava and Art-chives Launch Exclusive Tote Celebrating Goa

Isprava and Art-chives unveil an exclusive tote celebrating Goa’s heritage, blending art and luxury for discerning homeowners

BY TEAM IMPACT
22nd October 2024
Isprava and Art-chives Launch Exclusive Tote Celebrating Goa

In a remarkable blend of art and luxury, Isprava, a leading name in luxury real estate, has partnered with Art-chives, a brand renowned for its artisanal craftsmanship, to unveil a special tote bag designed for festive gifting. This collaboration captures the essence of Goa’s rich heritage and the sophisticated charm of Isprava’s luxury homes.

Inspired by the traditional art of Azulejo, the intricate painted glazed tiles that have adorned Portuguese architecture for centuries, the tote embodies a cultural fusion that reflects Goa’s unique history. This art form journeyed to Goa with the Portuguese, becoming an integral part of the region’s architectural fabric—a style prominently featured in many Isprava homes.

Art-chives has woven this historic influence into the bag’s design, showcasing the brand’s distinctive monkey motif—an emblem of Indian folklore—paired with a traditional Azulejo vase. The tote also highlights Goa’s vibrant flora and fauna, set against the serene backdrop of an Isprava home. The tagline “I dream in Goa” offers a fresh twist on Art-chives’ familiar “I dream in India,” encapsulating the unique spirit of this collaboration.

The bag transcends mere accessory status; it serves as a celebration of cross-cultural fusion, merging India’s vibrant heritage with the understated elegance of Portuguese influences, encapsulating the tranquil luxury of Isprava’s residences.

Tarana Sheth Sabharwal, Chief Brand Custodian of Isprava Group, remarked, “This bag is a tribute to Goa’s beauty and our vision at Isprava. Partnering with Art-chives has allowed us to create a spectacular piece that resonates with the relaxed elegance of Goan life while showcasing a blend of local and Portuguese artistry.”

Pratima Bhatia, Partner and Co-founder of Art-chives, added, “We are excited to collaborate with Isprava on this project. The ‘I dream in Goa’ bag embodies our passion for storytelling and craftsmanship, offering a glimpse into Goa’s timeless allure and Isprava’s luxurious lifestyle.”

This collaboration highlights the shared dedication to artistry, craftsmanship, and cultural appreciation between Isprava and Art-chives. The exclusive tote bag will be presented to Isprava’s discerning homeowners—individuals who appreciate luxury and have a deep affinity for timeless heritage.

Discover this unique fusion of art and luxury by Isprava and Art-chives, available on the Art-chives website.

  • TAGS :
  • Isprava
  • Art-chives
  • Goa heritage
  • luxury tote
  • Azulejo art
  • cultural fusion
  • artisanal craftsmanship

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