As Ganesh Chaturthi approaches, ITC’s Aashirvaad Soul Creations has introduced the #BappaKiTayyari campaign to help streamline festive preparations. The initiative aims to reduce last-minute stress around sweets, aartis, and rituals by combining digital convenience with traditional offerings.
Each year, families preparing for the festival often face practical hurdles such as scattered or incomplete versions of aarti verses across different platforms. To address this, Aashirvaad Soul Creations has enabled access to ready-to-use PDF aarti booklets in Hindi and English through a QR code distributed with every delivery during the 11-day celebration. Consumers can scan the code and receive the booklet directly on WhatsApp.
Alongside this, the brand has put together a selection of festive food items including kesar and coconut modak barfi, puran poli with katachi aamti, motichoor laddus, and kaju katli. These preparations are available on food delivery platforms and are positioned as convenient options for family gatherings and gifting during the festival.
