ITC Hotels Limited (ITCHL) has announced the launch of its new premium brand, ‘Epiq Collection,’ further strengthening its ‘Asset-Right’ growth strategy. The inaugural hotels under this brand will come up in Odisha and Andhra Pradesh.
The first two Epiq Collection projects are under development in Puri and Tirupati, marking the brand’s debut in culturally rich destinations. Epiq Collection Puri, an ITC-owned hotel with 118 rooms and Epiq Collection Tirupati, a managed property with 201 rooms are expected to open within the next two years. Both hotels will be part of the CLUB ITC rewards programme.
With this launch, ITC Hotels aims to add around 1,000 keys under the Epiq Collection banner over the medium term, reinforcing its commitment to delivering elevated hospitality experiences across India. The initiative underscores ITC Hotels’ continued focus on expanding its footprint while offering distinctive, locally inspired stays under a unified premium brand identity.
Commenting on the launch, Anil Chadha, Managing Director, ITC Hotels Limited, said, “The launch of Epiq Collection marks an important milestone in the evolution of ITC Hotels’ brand architecture. It builds on our legacy of sustainability while offering a distinct expression of premium Indian hospitality—one that unites culinary innovation, service excellence, and design sophistication. With the hotels in Puri and Tirupati leading this journey, we are curating guest experiences that are contemporary in sensibility and timeless in their connection to place.”
Epiq Collection will also facilitate the thoughtful conversion and repositioning of established premium hotels within the ITCHL network, reflecting a progressive evolution in ITC Hotels’ legacy of crafting exceptional guest experiences.
Conceived as a collection of premium hotels and resorts, each property under the brand will embody its own identity, design, and character while retaining the gracious warmth of authentic Indian hospitality. Anchored in ITC Hotels’ legacy of culinary leadership, Epiq Collection properties will showcase regionally inspired cuisines reimagined through modern techniques, blending social vitality with service excellence.
