ITC Sunfeast, held a one-of-a-kind conference yesterday, August 8, between hen and cows. A lively discussion took place between their representatives, where they humorously highlighted the challenges of making milk and eggs more appealing to children while emphasizing their contributions to providing good nutrition.
Following their conversation, a larger panel discussion took place, featuring distinguished personalities from various fields. The panel included Mr. Madan Mohan Maiti, Chairman of the National Egg Coordination Committee (NECC) West Bengal; Dr. Dulal Chandra Sen, Vice-Chairman of the IDA East Zone; Dr. Ananya Bhowmik, Clinical Nutritionist and Lifestyle Consultant; celebrity mom Koneenica Banerjee; and Archana Sinha, Co-Founder and CEO of Nourishing Schools.
The panel emphasised on the benefits of both egg and milk during the developing years of the child. Eggs and milk serve as a great source of protein with many other nutrients like Vitamins A, D, E, iron etc. The panel further discussed innovative ways to make milk and egg consumption more exciting for kids.
Building on similar insights and understanding an industry gap for egg and milk biscuit, ITC Sunfeast, introduced its latest product, Sunfeast Super Egg & Milk Biscuit, with ‘Goodness of Protein’.
The biscuit has been carefully crafted by ITC’s product development team to ensure children derive nutrition along with delicious melt-in-the-mouth experience with a super crunch. Further, the tagline, "Super Combo, Super Tasty," reflects the brand’s commitment to delivering ‘Good for you’ products to its consumers.
Sharing his insights at the product launch, Mr. Ali Harris Shere, COO of Biscuits and Cakes Cluster, ITC Foods said, " Our consumer research highlighted that mother’s consider egg and milk to be essential food for children, however, individually, these ingredients are not very convenient for children to consume, especially for out-of-home consumption. Mothers want to provide these nutrients but existing products in the market do not have a combination of both. This prompted us to work with our product development teams to bring these two essential food components in a form of a biscuit making it convenient for everyday consumption. We are the first to introduce a biscuit with egg and milk at various accessible price points in India.”
The Sunfeast Egg & Milk Biscuits will be available across South and East India at a price point of Rs.5, Rs 10 and Rs. 30. It will be rolled out in rest of the country in a phased manner.
