ITC’s Sunfeast Fantastik! has introduced Choco Meltz - Rich & Smooth Molten Choco at a price point of just Rs 5.
Inspired by everyday “Yum” moments turned into “Yummy” delights, the product takes center stage in a series of new TVCs conceptualised by FCB Ulka. The films bring alive the magic of Choco Meltz through relatable scenarios - from siblings sharing a secret molten choco moment away from their parents, best friends sneaking a taste under a desk, to a mother-kid duo relishing various food items.
Speaking on the launch, Anuj Bansal, VP & Head of Marketing, Confectionary, Chocolates and Coffee, Foods Division, ITC, shared, “Sunfeast Fantastik! Choco Meltz which is priced at Rs. 5 is about democratising indulgence & making it accessible to everyone in India. It is a revolutionary molten product which does not need cold storage & can be used on bread, roti, paratha, fruits, milk, etc. The new launch is testimony to Sunfeast Fantastik!’s focus on category innovation that resonates deeply with consumers’ urge for indulgence.”
Commenting on the campaign, Suchitra Gahlot, National Creative Director, FCB Ulka, shared, “It was a pleasure working on this campaign. Sunfeast Fantastik! Choco Meltz is a very unique product and through the campaign we wanted to show how indulgence and emotion can live in the same frame. How chocolate and simple everyday gestures can melt hearts and remove distance between people.”
Launched on June 1, 2025, the product is available across Karnataka, Kerala, Tamil Nadu & Telangana.
