ITC’s biscuit brand Sunfeast Wowzers has announced Bollywood actor Shah Rukh Khan as its brand ambassador. The partnership marks the brand’s latest move to expand its presence in the cracker segment.
Sunfeast Wowzers offers a 14-layer crispy texture combined with a cheese flavour, aiming to offer a multi-sensory snacking experience. The product is available in two variants – Cheese crème enrobed cracker and Lemon crème enrobed cracker – and is distributed through general trade, modern trade and quick-delivery platforms.
To launch the association, the brand has released a new television commercial featuring Shah Rukh Khan. The ad, conceptualised by Ogilvy, carries the tagline, ‘Iske Har Bite Mein Hai Wow!’, and will be promoted across digital media platforms.
Commenting on the partnership, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, Foods Division ITC Ltd., said, “Sunfeast Wowzers is more than just a cracker; it’s an experience that blends cheesy indulgence with crunch. Who better than Shah Rukh Khan to represent this ‘Wow’ factor? Sunfeast Wowzers offers a multi-textural delight which perfectly aligns with his charismatic personality, making the partnership even more special.”
Shah Rukh Khan added, "I've always believed that all magical moments have a ‘Wow’ in them. Sunfeast Wowzers is all about that ‘Wow’ factor—which comes from the fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment. I’m thrilled to be part of this journey with Sunfeast Wowzers, and I hope everyone enjoys this indulgent experience just as much as I do."
