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itel has announced an exciting collaboration with Pushpa 2 for the launch of its flagship A80 smartphone, set for January 2025. This partnership taps into the massive fanbase of Pushpa 2 and merges the appeal of compelling cinematic storytelling with cutting-edge technology, creating a dynamic and engaging marketing experience.
The collaboration has already achieved impressive results, with the first co-branded video amassing over 80,000 views and 9,000 engagements within just two hours of its release. To date, the campaign has garnered over 2 million views and 200,000+ engagements, reshaping the traditional marketing approach by utilising storytelling to connect deeply with audiences. This innovative strategy marks a new era in brand-movie partnerships, where films play a pivotal role in shaping marketing narratives and creating authentic, impactful campaigns.
Arijeet Talapatra, CEO of itel India, commented on the partnership, “This collaboration with Pushpa 2 demonstrates itel’s dedication to pushing boundaries in consumer engagement. By blending the worlds of cinema and technology, we’re not just launching a product, but creating a cultural moment. It’s an exciting way to connect with consumers, making the A80 launch unforgettable.”
Cherry, CEO of Mythri Movie Makers, expressed enthusiasm for the partnership, saying, "This collaboration takes the emotional connection of Pushpa 2 fans to the next level by integrating the power of storytelling with innovative technology. It’s a unique way to engage audiences and enhance their experience."
As itel gears up for the January 2025 launch of the A80, the brand continues to focus on delivering affordable, high-quality smartphones that cater to the needs of today’s tech-savvy consumers. The A80 promises a combination of advanced features, performance, and exceptional value, further cementing itel’s position as a leader in the smartphone industry.
