Jack in the Box Worldwide will manage the social media presence of Kotak Mahindra Prime Limited, the vehicle financing subsidiary of Kotak Mahindra Bank Limited. The appointment follows a multi-agency pitch and expands Jack in the Box’s activities in the BFSI sector.
Under the agreement, Jack in the Box Worldwide will be responsible for developing and executing Kotak Mahindra Prime’s social media strategy across platforms, delivering content aimed at engaging audiences and establishing a consistent digital identity.
Speaking on the win, Farhatnaz Ansari, Managing Partner and Business Head at Jack in the Box Worldwide, said, "Kotak Mahindra Prime plays a key role in helping customers realize their dreams through smart financing solutions in the nature of Car Loan, Two-Wheeler Loan, Loan Against Property etc. At Jack in the Box Worldwide, we are excited to shape a content strategy that not only drives deeper engagement but also builds stronger affinity with their evolving digital audiences. Our focus will be on leveraging data-driven insights, storytelling, and platform-first thinking to enhance the brand’s presence across social media touchpoints."
The partnership is part of Kotak Mahindra Prime’s efforts to expand its online reach and engage with India’s vehicle buyers and finance seekers.
