Jaquar, a leader in bath solutions, has launched its latest global ad campaign, shot extensively across stunning European locales, showcasing the brand’s expanding global presence. The campaign, comprising two ad films, highlights Jaquar’s commitment to transforming bathroom spaces into sanctuaries for emotional balance, well-being, and personal connection. The visuals focus on wellness and shower enclosure solutions, offering environments designed to encourage uninterrupted moments of peace and self-expression.
The campaign brings this vision to life with two compelling films—‘Footsie’ and ‘Singer’—which explore the power of uninterrupted moments from two perspectives. ‘Life Deserves a Space for You to Be’ in Footsie underscores the significance of shared intimacy and connection between two individuals, free from external distractions. Meanwhile, ‘A Space for You to Just Be’ in Singer emphasises self-expression and peace, illustrating how a bathroom can become a private sanctuary where one can reconnect with oneself.
Commenting on the campaign's launch, Mr. Sandeep Shukla, MARCOM Head, Jaquar Group, said: “At Jaquar, we believe that wellness isn’t just a trend; it’s a necessity. This campaign reflects our commitment to creating spaces where people can experience moments of peace and relaxation—whether through shared intimacy or personal self-expression. With Footsie, we showcase how our wellness products can provide a perfect environment for connection, allowing people to carve out those precious moments of intimacy. In Singer, the focus is on providing a space for self-reflection and personal expression, where individuals can experience true freedom in their own space.”
He further added, “Our Shower Enclosure and Wellness Solutions aren’t just about functionality; they’re about creating environments that foster well-being, tranquillity, and emotional restoration. Whether at home or in commercial spaces, Jaquar is focused on designing products that support personal rejuvenation and provide the opportunity for uninterrupted moments—moments where individuals can truly be themselves.”
Ashish Khazanchi, Managing Partner & CCO, Enormous, shared his views on the campaign’s launch: “Working on this campaign was about capturing those emotional moments when people can truly disconnect from the world and reconnect with themselves. With Footsie, we focused on the idea that intimate, uninterrupted moments are essential for meaningful connections. Singer, on the other hand, is all about the power of personal expression and freedom in a space designed to help you be at peace with yourself. Both films highlight how Jaquar’s bathroom products enable these moments and enhance well-being.”
Jaquar has always been a pioneer in innovative solutions for the bath industry, setting benchmarks in design, sustainability, and technology. Through this campaign, Jaquar reinforces its leadership in the bath segment, offering products that elevate ordinary routines into extraordinary experiences, making wellness an accessible part of everyday life.
The ad campaign will be broadcast during IPL 2025 and featured across various sports and entertainment channels, cinema, outdoor platforms, and digital and social media platforms.
