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Speaking about the trends of 2024, Jayesh said, "In 2024, the Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising industries saw significant innovation thanks to CGI (Computer-Generated Imagery) and anamorphic advertising, which created more captivating, memorable, and immersive campaigns. The growing demand for dynamic, interactive, and eye-catching content pushed the development of these strategies, helping brands connect with consumers in new and exciting ways."
Speaking about the trends of 2025, Jayesh said, "In 2025, OOH advertising will continue its digital transformation, with enhanced digital technology integration. Programmatic advertising, digital billboards, and interactive screens will gain prominence, offering real-time updates and dynamic content based on inputs like audience demographics, weather, and time of day. We also expect hyper-targeted, data-driven ads to rise, leveraging AI and machine learning to deliver personalized content based on real-time data, including behaviors, emotions, and foot traffic patterns. Additionally, cross-platform advertising will create a seamless, multi-touchpoint consumer journey, where OOH ads are integrated with digital campaigns on mobile, social media, and streaming platforms."
