Myntra has unveiled a new social media film featuring veteran Bollywood actor Jeetendra as part of its Birthday Blast campaign, celebrating the platform’s 19th anniversary. The film leans into nostalgia, drawing on Jeetendra’s long-standing association with birthday celebrations in popular culture.
The film opens at a birthday party where guests begin singing a birthday song, only for Jeetendra to enthusiastically sing for the wrong name, creating a humorous moment. As his team attempts to correct him, they finally redirect his birthday wishes to Myntra, closing with the line, “Myntra ka birthday toh… sabko pata hai. Jeetu Ji ko bhi.”
Watch the campaign here:
Conceptualised by Talented, the campaign uses humour and nostalgia to build recall for Myntra’s flagship Birthday Blast shopping event. The upcoming edition of the sale will feature over 6Mn+ styles from 20,000+ brands, with shoppers receiving return gifts on purchases as part of the celebrations.
Speaking about the campaign, Neha Gulati, Senior Director, Brand Marketing, Myntra, said, "At Myntra, our Birthday Blast is a cultural moment as much as a shopping event. With Jeetendra, we found the perfect protagonist, someone whose connection to birthday celebrations runs so deep that it invokes both nostalgia and humour. His natural charisma and impeccable comic timing let us tell a story that feels fresh, and we think audiences are going to love it."
Veteran actor Jeetendra added, “It has been wonderful to be part of Myntra’s Birthday Blast campaign. The concept beautifully blends nostalgia with humour, creating something that feels both familiar and contemporary. It was exciting to collaborate on a film that celebrates Myntra’s journey while bringing a light-hearted and entertaining experience to audiences. I hope viewers enjoy watching it as much as we enjoyed creating it.”
Speaking about the creative collaboration, Vaibhav Pachisia & Sanket Audhi, creatives at Talented Agency said “ Birthdays and Jeetendra ji celebrating them is an image that cuts across generations. To write lines for him, watch him bring them to life on set, and witness that energy up close was pure creative joy. It helped that Myntra were absolute champion as partners, and Lemonade Creatives and Ranjey Jha were rock solid in bringing the vision to life.”
