JioStar is preparing for the TATA IPL 2025 with an impressive line-up of 20 sponsors, which include prominent brands such as My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums Up, Google Search, Allen Solly, Jaquar Bath + Light, GPay, Kent Kuhl Fans, Dream11, Campa, Joy Cosmetics, TVS, Asian Paints, Zupee, and Amul. These brands span a wide range of industries including beverages, air conditioners, fans, BFSI, fintech, fantasy sports, mobile phones, and paints, and are set to leverage IPL’s vast audience to strengthen their visibility and connect with millions of cricket fans nationwide.
Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar, commented, “IPL is more than just a sporting event - it’s a cultural juggernaut that brings fans and brands together at an unprecedented scale. As we gear up for the 2025 season, we are excited to welcome our sponsors to our platforms that delivers scale, impact, and deep consumer engagement. With cutting-edge ad innovations and seamless synergy between TV and digital, we remain committed to delivering impact and value for our partners while elevating the fan experience like never before.”
JioStar is introducing a host of innovative ad solutions, including AI-powered audience segmentation for precise targeting, interactive ad formats, multilingual broadcasts, and seamless cross-platform integration. Sponsors will have access to unique TV ad opportunities, such as Brand Spotlight (exclusive placements during the first five overs), CGI-Led Live Interventions, Scannable Action Replay, and interactive ad tech through Star Deals.
The tournament, scheduled from March 22 to May 25, will showcase top cricket talent in an action-packed format that keeps fans engaged. Exclusively broadcast on JioStar’s sports network and streamed on JioHotstar, IPL 2025 promises to offer unmatched reach across both television and digital platforms, providing brands with a dynamic chance to amplify engagement and build deeper connections with their audiences.
As excitement builds, IPL 2025 is set to deliver unforgettable moments for fans and unparalleled opportunities for advertisers, further cementing its position as the leading platform for brand engagement and business growth.
