Jivraj9 Tea Group has appointed Primex Media Services Pvt. Ltd. as its strategic public relations and communications partner.
Under the mandate, Primex Media will develop and execute a communications strategy to strengthen Jivraj9 Tea Group's public profile, expand its media visibility, and reinforce its presence across Gujarat and national markets.
The agency's remit includes strategic PR planning, media relations, leadership profiling, product and category storytelling, industry engagement and content-led brand communication. It will also support the brand in creating narratives around Gujarat's tea culture, evolving consumer preferences, quality standards and the company's growth journey.
Speaking on the appointment, Viren Shah, Chairman, Jivraj9 Tea Group, said, “Group has built strong consumer trust over the years. As the brand enters its next phase of growth, we believe communication has to go beyond product visibility and reflect our larger story around taste, quality, legacy and modern chai culture. Primex Media’s understanding of regional and national media ecosystems will help us strengthen this narrative with consistency.”
Commenting on the mandate win, Nitesh Desai, Founder & CEO, Primex Media Services Pvt. Ltd., said, “Jivraj9 Tea Group represents a powerful Gujarat story - a trusted tea brand with strong consumer connect and meaningful growth potential. Our focus will be to build a sustained reputation engine for the brand through strategic storytelling, media relations, leadership visibility and category-led PR. We believe Jivraj9 Tea Group has the opportunity to become one of the most visible voices in Gujarat’s tea and FMCG ecosystem.”
As part of the partnership, Primex Media will drive targeted outreach across business, FMCG, marketing, lifestyle, regional and digital media, while developing high-impact PR initiatives centred on tea culture and consumer behaviour.
