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JK Foods’ Fun Flips launches Ghost Pepper infused ‘Ghost Puffs’

The Puffs seek to go beyond traditional snacking with their bold, intense and addictive flavour

BY TEAM IMPACT
25th March 2025
JK Foods’ Fun Flips launches Ghost Pepper infused ‘Ghost Puffs’

JK Foods’ snack brand, Fun Flips, is igniting a wave of bold flavor with the launch of its latest snack creation, Ghost Puffs. Infused with the potent heat of Bhut Jolokia, also known as Ghost Pepper—one of the hottest peppers in the world—the spicy, crunchy puffs promise to deliver an unforgettable snacking experience for those who dare to take on extreme flavors.

Ghost Puffs are crafted with the finest ingredients and packed with the flavor intensity of Bhut Jolokia, balanced perfectly with the crunch of corn. The product promises not only an intense heat but a delightful aftertaste that lingers long after the snack is finished. Ghost Puffs seeks to offer an unforgettable and delicious experience to spice connoisseurs or people just looking to step up your snack game. With a unique flavor that’s both intense and addictive, these puffs go beyond traditional snacks, offering an adventure for the taste buds.

"Ghost Puffs are not just another snack – they’re an immersive, bold experience for anyone who loves to explore intense flavors," says Mr. Chaitanya Singhania, Director at JK Foods. "We've reimagined the classic puff, infusing it with Bhut Jolokia to create something entirely new for our consumers. For spice enthusiasts, this is the next level – a snack that promises an intense, thrilling ride for the senses."

Fun Flips is known for its Signature Puffs, and Ghost Puffs represent a new chapter in Fun Flips’ legacy of exciting snacking, ensuring that the brand stays ahead of the curve in a world where flavor is ever evolving.

"At Fun Flips, our goal has always been to offer something different and exciting. With Ghost Puffs, we're catering to the boldest trendsetters – the ones who crave flavor that packs a punch and adds an element of fun to their snacking experiences," says Mr. Partha Biswas, Director at Foods Business. "This is the perfect snack for those who are looking to impress their friends, share something unique, and challenge their taste buds. Whether you're sharing it with friends or trying it out yourself, Ghost Puffs deliver an experience you won’t forget."

The product will be available for purchase across quick commerce platforms and retail stores in select cities during the first phase of the launch. Ghost Puffs can also be purchased at online retailers and local stores.

  • TAGS :
  • Product launch
  • Partha Biswas
  • J K Foods
  • Fun Flips
  • Ghost Puffs
  • Bhut Jolokia
  • Ghost Pepper
  • Chaitanya Singhania

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