JK Lakshmi Cement (JKLC) has appointed Aniruddha Sinha as Head of Marketing, where he will lead the company's marketing strategy, brand building, consumer engagement and integrated marketing initiatives.
Sinha brings more than two decades of experience across brand strategy, digital transformation, consumer insights, channel loyalty, product innovation and business growth. Before joining JK Lakshmi Cement, he held leadership roles at Lafarge, Nuvoco Vistas, ABP, Bharti Walmart, Spencer's Retail, PepsiCo, Pernod Ricard, United Spirits and Emami.
He is an alumnus of IISWBM, Kolkata, a certified digital marketer from HubSpot Academy, and has completed a Strategic Management programme from IIM Calcutta.
Commenting on his appointment, Aniruddha Sinha, Head – Marketing, JK Lakshmi Cement, said, "I am delighted to join JK Lakshmi Cement at a time when the company continues to strengthen its leadership in the building materials sector. The brand has earned tremendous trust over the years, and I look forward to building on this strong foundation by leveraging consumer insights, digital innovation, and integrated marketing strategies to create meaningful value for customers, channel partners, and other stakeholders. Together with the team, I am excited to contribute to the next phase of the company's growth journey."
According to the company, the appointment is part of its efforts to build a future-ready organisation by bringing experienced leaders on board to drive innovation, customer engagement and sustainable business growth. JK Lakshmi Cement said it will continue to invest in technology, brand building and customer engagement to strengthen its presence across the construction and infrastructure ecosystem while creating long-term value for customers, channel partners and other stakeholders.
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