JK Spices & Food Products (JK Masale) has onboarded Bollywood actor Saif Ali Khan as its brand ambassador.
With a major investment in a new state-of-the-art manufacturing facility in Jaipur, the brand is embracing cutting-edge technology, and the upcoming plant will house advanced grinding units, cold storage, and precision packaging systems – enhancing production capacity by 1480 tonnes per month to meet growing domestic and international demand.
“In Saif Ali Khan, we see a reflection of our own journey,” said Ashok Jain, Managing Director of JK Masale. “His royal lineage, refined persona, and the trust he commands make him a natural fit for a brand like ours. This partnership goes beyond endorsement - it is a union of legacies, where tradition and modern taste come together.”
