JK Tyre & Industries has associated with Men’s Asia Cup 2025 as the Co-Presenting Sponsor, broadcasted on Sony Sports Network scheduled from September 9-28 across Dubai and Abu Dhabi.
The partnership will provide the brand a platform to engage millions of cricket fans across India and Asia.
Speaking on the announcement, Srinivasu Allaphan, Director-Sales & Marketing, JK Tyre & Industries, said, “At JK Tyre, we have always believed in the power of sport to unite, inspire, and drive passion. Having nurtured motorsport for over three decades, we are excited to bring the same spirit to cricket, a game that binds millions of fans across Asia. Our association with the Men’s Asia Cup 2025 is a strategic step in strengthening our brand visibility across India and Asia and reinforcing our positioning as ‘Desh Ka Tyre,’ a brand that reflects the aspirations and passions of today’s India.”
