In an exciting development within the eyewear industry, John Jacobs Eyewear has teamed up with United270 Global to launch the bold and innovative Wildgear campaign. Aiming to redefine self-expression through eyewear, the campaign urges individuals to ‘Unleash the Animal Within’ and embrace their untamed spirit.
Under the creative direction of Jeff Emmanual, founder and Chief Creative Officer of United270 Global, the Wildgear campaign blends visually stunning elements with a compelling brand narrative. The campaign features a cinematic brand film series that captures various personalities and lifestyles, each inspired by the primal instincts that define human nature. Whether fierce, playful, enigmatic, or free-spirited, there is a Wildgear for every persona.
“We wanted to inspire individuals to embrace their untamed spirit and break free from the ordinary,” said Apeksha, CEO of John Jacobs. “United270 Global understood this vision and brought it to life in the most spectacular way.”
Emmanual, Co-founder & Chief Creative Officer of United270 Global, added, “This campaign wasn’t just about eyewear; it was about attitude, energy, and unfiltered self-expression. From the films to the tech-driven experience, we wanted to create a multi-dimensional narrative that resonated with today’s fearless, fashion-forward consumers.”
The Wildgear campaign includes in-store designs, social media, print ads, and an augmented reality (AR) experience, engaging and captivating audiences like never before. With this partnership, John Jacobs and United270 Global have not only launched a new collection but also ignited a movement that encourages people to wear their wild with pride.
This campaign exemplifies the power of storytelling, innovation, and the magic of creativity when paired with technology. John Jacobs and United270 Global continue to deliver fresh and inventive ideas, having previously collaborated on successful campaigns with brands such as HomeCentre, Whistling Woods International, and Kone Elevators & Escalators.
The Wildgear collection is available now at johnjacobseyewear.com, lenskart.com, and all John Jacobs and Lenskart outlets, along with major platforms like Amazon, Flipkart, Myntra, and Ajio.
