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Johnson’s® baby, a leader in the baby skincare market, has launched its latest television campaign titled ‘Irresistible Cheeks’, part of the ongoing ‘Protection Pehle Din Se’ initiative. The campaign features Bollywood actors Anil Kapoor and Sonam Kapoor, emphasising the brand’s commitment to protecting infants' delicate skin from the outset.
The advertisement, developed by DDB and produced by Flirting Vision, showcases a playful interaction between Anil Kapoor, portraying a loving grandfather, and a baby. The film captures the grandfather’s affectionate gestures and the baby’s charming reactions, all from the baby’s perspective.
Sonam Kapoor reveals the key to the baby’s soft skin—Johnson’s baby cream, formulated with chamomile extracts and naturally derived glycerin. This product is designed to provide long-lasting protection against dryness from day one.
Mr. Manoj Gadgil, Business Unit Head-Essential Health & Vice President Marketing, Johnson’s stated, “Johnson’s® baby has consistently partnered with parents to offer the best for their babies. A newborn's skin is 30% thinner than that of adults and loses moisture more quickly. Our campaign ‘Protection Pehle Din Se’ highlights the importance of moisturising delicate skin from day one and the efficacy of our products in preventing dryness.”
Benny Mallik, Director at Flirting Vision, remarked on the challenges of filming with infants, “Working with a baby brings unpredictability. While capturing the right shot can be a challenge, I enjoy engaging with the child to elicit genuine expressions.”
The television commercial will air nationwide in nine languages and will also be available on various digital and multimedia platforms.
