E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Joyalukkas unveils AI-powered Onam Ad: Celebrating Kerala’s festive spirit

Joyalukkas merges tradition with technology in their AI-powered Onam ad, showcasing Kerala’s rich heritage with modern innovation

BY TEAM IMPACT
13th September 2024
Joyalukkas unveils AI-powered Onam Ad: Celebrating Kerala’s festive spirit

Joyalukkas, the world’s leading jeweller, is setting a new standard in festive advertising with its latest Onam campaign, titled ‘A Symphony of Tradition and Joy’. Embracing cutting-edge AI technology, the campaign vividly captures the essence of Kerala's beloved harvest festival. Released on YouTube on Tuesday, the ad has quickly amassed nearly two lakh views, highlighting a remarkable use of artificial intelligence to depict timeless traditions.

The video begins with stunning visuals of Kerala’s lush paddy fields, immersing viewers in the spirit of Onam. It then unfolds a rich tapestry of traditional Onam celebrations, including the iconic Pookalam (flower carpet), Kerala’s traditional art forms, and the lively Thiruvathira dance. Every detail, from the picturesque landscapes to the vibrant festival scenes, is meticulously crafted by AI, blending historical charm with contemporary technology.

Mr. Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, remarked, “We are excited to unveil a campaign that celebrates Onam while demonstrating the power of AI in portraying cultural heritage. This technology has enabled us to merge tradition with modernity, creating a festival experience that resonates with today’s audience. The overwhelming positive response underscores the success of this innovative approach.”

This Onam commercial not only reinforces Joyalukkas’s dedication to blending innovation with tradition but also aims to engage a global audience, extending its appeal beyond the Malayali community. The creative direction for the campaign comes from Sutra, with Sanish T B composing the lyrical elements.

  • TAGS :
  • Joyalukkas AI Onam ad
  • AI-powered festival advertising
  • Kerala Onam celebrations
  • Pookalam flower carpet
  • Thiruvathira dance AI
  • Joyalukkas YouTube campaign

RELATED STORY VIEW MORE

Glance Appoints Amit Bansal as Sr VP & GM of Roposo
Lee Know of Stray Kids Named Global Brand Ambassador for Gucci
Lifestyle Opens 10th Mumbai Store at Sky City Mall, Borivali

TOP STORY

Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year


Ads In Focus


Speaking the Consumer’s Language: The Power of Regional Storytelling


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

"Retirement should feel like a second debut, not a full stop."

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com