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Just Herbs, the Ayurveda-inspired beauty and personal care brand, has unveiled its latest campaign featuring iconic actress Zeenat Aman and glamorous star Rakul Preet Singh. This campaign celebrates the brand's commitment to timeless, holistic beauty rooted in Ayurvedic traditions.
The brand film showcases a lively conversation between Aman and Singh, exploring their interpretations of beauty while promoting inclusivity and empowerment. Just Herbs aims to merge traditional values with modern aesthetics, offering a diverse portfolio of natural and high-quality products for skin, hair, body, and makeup.
Garima Dikshit, Business Head, Just Herbs, expressed excitement about the campaign, stating, “Our collaboration with Zeenat Aman and Rakul Preet Singh symbolises the blend of traditional elegance and modern sophistication. We envision a future where beauty is defined by quality, sustainability, and inclusivity.”
Zeenat Aman remarked, “Joining Just Herbs in celebrating Timeless Beauty feels like a natural fit. The brand's dedication to Ayurveda aligns with my values.” Rakul Preet Singh added, “I’m thrilled to advocate for beauty that emphasizes feeling good, knowing our products are rooted in natural, time-tested ingredients.”
The campaign will utilise digital media, featuring engaging formats such as AR/VR filters and CGI videos, and will partner with influencers to raise awareness of its offerings.
