K Anand has joined Sony Pictures Networks India (SPNI) as National Head – Ad Sales, Tamil & Telugu, bringing over 22 years of experience across the media and entertainment industry.
In his new role, Anand will oversee advertising sales across SPNI’s Tamil and Telugu businesses. His experience spans revenue strategy, sales leadership, business transformation and growth across television and digital platforms.
Anand joins SPNI from JioStar, where he was responsible for revenue strategy across its Telugu television and digital businesses. During his tenure, he worked with advertisers and led monetisation initiatives for key content properties, including Bigg Boss Telugu.
Prior to JioStar, Anand held leadership roles at Walt Disney and Star India, where he worked across market development and revenue functions.
