The Indian Beverage Association (IBA), the industry body representing non-alcoholic beverage companies in India, has appointed Kaizzen as its strategic communication partner for public relations, public affairs, and advocacy support.
Under the partnership, Kaizzen will manage communication initiatives aimed at strengthening IBA’s engagement across public, media, and policy platforms. The collaboration will focus on building dialogue around issues such as nutrition, sustainability, and responsible consumption, while also highlighting the beverage industry’s role in India’s economy, innovation, and employment.
Mr. Vineet Handa, Founder and CEO, Kaizzen, said, “We are pleased to win the trust of the Indian Beverage Association, which represents one of India’s most dynamic consumer sectors. A 2021–22 ICRIER study shows this sector contributes 13% of India’s exports and 6% of industrial investments—an impact we are proud to support. Our goal is to further strengthen IBA’s voice in the public and policy ecosystem through informed conversations around the beverage industry.”
Kaizzen’s responsibilities will include developing and implementing an integrated communication strategy covering stakeholder engagement, thought leadership, and digital outreach. The long-term objective is to enhance awareness, encourage informed discussions, and position the beverage sector as an important contributor to India’s economic growth.
This partnership adds to Kaizzen’s portfolio in the corporate, FMCG, and public affairs sectors
