Kamiliant, the luggage brand known for its vibrant style and tough build, has launched the sequel to its debut TV commercial (TVC), taking viewers on an even more dramatic and action-packed ride. With a bold blend of humour and Bollywood drama, the new campaign positions Kamiliant as the ultimate travel companion – durable enough to survive even a full-blown battle.
The ad stars Bollywood’s action icon Tiger Shroff alongside the versatile Nikita Dutta. Set against a dramatic war backdrop reminiscent of Indian period films, the commercial parodies cinematic battle scenes to showcase the ruggedness of Kamiliant’s luggage.
Tiger Shroff, clad in warrior attire, charges into battle, shouting, “Naam Hai Tiger, kaam hai too much todd-fodd,” while hurling a flaming mace. Nikita Dutta, leading the opposing army, blocks the attack using a Kamiliant briefcase as a shield – which emerges entirely unscathed. What follows is an onslaught of flaming arrows and cannonballs, all bouncing off the indestructible luggage to the astonishment of the warring armies.
The TVC concludes with the tagline: “Naam Hai Kamiliant, Kaam Hai Toughness!” – encapsulating the brand’s core message of unbeatable resilience.
Commenting on the campaign, Ms. Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia, said, “Kamiliant embodies resilience and strength, and what better way to showcase that than through epic Bollywood-styled scenes? We wanted to create a campaign that is both entertaining and memorable, which is why we chose the filmy approach. The TVCs highlight our brand’s offering in a fun, larger-than-life scenarios that appeal well to the audience. Just like modern-day travelers need luggage that can handle anything, this TVC series shows that Kamiliant is built to withstand even the most trying situations – be it travel or even combat!”
Mr. Prateek Bharadwaj, Chief Creative Officer, Lowe Lintas, added, “This campaign takes Kamiliant into a playful, cinematic world where our suitcases become the unexpected hero. Through quirky, filmy scenarios, we’re showcasing the surprising toughness of Kamiliant in a way that’s as entertaining as it is memorable. We wanted to show that Kamiliant can handle just about anything – with a touch of fun and Bollywood flair.”
To amplify the impact, Kamiliant is rolling out a digital extension of the campaign featuring influencer-driven spoofs and comedic takes. Popular names such as Urvashi Dholakia, the Raghu-Rajeev duo from MTV, JordIndian, and Mithila Dwivedi are set to lend their unique touch to the campaign, sparking laughter and engagement across platforms.
The campaign will run across television, digital, outdoor, and social media, targeting travel enthusiasts across India and reinforcing Kamiliant’s commitment to strength, style, and performance.
