Actor and entrepreneur Karan Wahi has joined Knack Beverages as an investor and brand ambassador.
Wahi said he discovered Knack at an industry event and was drawn to the brand’s focus on beverages with no preservatives, no artificial colours and low sugar. He said the offering addressed a gap he noticed while growing up.
“Knack is filling real gaps in the market with clean, unique, and smart beverages. I’m excited to support a brand that’s building better choices for the new-age generation. What truly gave me confidence in joining hands with Knack is the strength of the founding team. They bring deep experience from the global beverage industry, having worked with brands like Red Bull. Their understanding of the category and commitment to building products India genuinely needs made me believe in this journey,” said Karan.
Karan Wahi will support Knack’s product range, which includes CoolPop, a beverage aimed at children, and Knack Pro Sports, positioned as a hydration and recovery drink.
Commenting on CoolPop, he said, “Growing up, we never had access to such clean, thoughtful options. CoolPop is fun, light, natural, and genuinely better for children. Seeing its traction—from school partnerships to availability at major outlets like KFC, reinforced my belief in its potential,” he added.
Karan also highlighted his interest in Knack Pro Sports, which contains electrolytes, multivitamins, BCAA and glutamine, and is marketed as a performance-focused beverage.
His appointment as both investor and brand ambassador reflects his support for Knack Beverages’ plans as the company expands its presence in the Indian beverage market.
