Thomas Cook (India) Limited, a leading foreign exchange services provider, has appointed Bollywood star Kartik Aaryan as the brand ambassador for its Borderless Travel Card. This strategic move targets India’s growing millennial and Gen Z travellers, who are seen as key drivers of outbound travel growth.
Aaryan, renowned for his strong connection with India’s youth, his charismatic persona, and aspirational yet relatable image, is the ideal face for this initiative. His appeal among millennials and Gen Z makes him a significant influencer in this demographic.
The collaboration kicks off with a campaign promoting Thomas Cook’s newly launched Borderless Travel Card—a cutting-edge, multi-currency prepaid card designed to offer a seamless and secure travel experience. The campaign features a fun and relatable dialogue between two friends preparing for an international trip, with Aaryan showcasing how the Borderless Travel Card can simplify forex management during travel. While one friend struggles with multiple cards, Aaryan’s character proudly uses the Borderless Travel Card as the ultimate solution to forex-related challenges.
The campaign will be widely promoted across digital platforms, connected TV (CTV), and social media to maximise reach and engagement.
Deepesh Varma, Executive Vice President - Foreign Exchange at Thomas Cook (India) Limited, commented: “We are truly bullish on our prepaid card business and building on the success of our portfolio that includes Study Buddy (for students) and EnterpriseFX (for business travellers), we have just launched our multicurrency Borderless Travel Card for India’s rapidly growing leisure segment. Our data/research reflects significant opportunity from Young India and we are already witnessing an encouraging uptick in demand from the segment. We have hence strategically tied up with Kartik Aaryan, Bollywood’s young icon, as we believe he is the perfect fit to inspire and address this powerful young segment. We are very excited to launch a fun and engaging campaign with Kartik as the protagonist, to showcase the multiple benefits of our Borderless Travel Card and inspire strong growth from Young India.”
Kartik Aaryan expressed his enthusiasm for the partnership, stating: “I am excited to work with Thomas Cook India - a brand that is synonymous with not just pioneering travel but also innovative and youthful agility, and the Borderless Travel Card represents this and more. As an avid traveller, I have also gone through some of the struggles of buying and using forex while holidaying abroad. This card is a game-changer for India's travel-hungry youth and I personally endorse this card as a smart, seamless, secure and highly convenient solution for Indian travellers. The card offers unique benefits of multi-currency support, worldwide acceptance and exclusive travel benefits. The bright youth of India are surely going to opt for this multifunctional card on their next international trip.”
