it prepares for an official brand launch this month, Keenai Wealth, a next-generation wealth management platform, has onboarded 22feet Tribal Worldwide as its creative agency to help define a distinctive brand and design identity.
Rooted in intelligence, design, and strategic storytelling, Keenai aims to move beyond transactional models to create a bold, investor-first brand experience. The new partnership will focus on crafting a sharp, cohesive brand narrative—one that resonates with modern, discerning investors looking for more than just financial services.
“At Keenai, we are focused on building strong brand fundamentals that will stand the test of time,” said Doorva Bahuguna, Chief Marketing Officer, Keenai Wealth. “This partnership is about setting a clear foundation through thoughtful design, consistent language, and meaningful experiences. It reflects who we are and the value we deliver to our clients.”
22feet Tribal Worldwide, part of the DDB Mudra Group, is known for its human-centered digital storytelling and award-winning brand campaigns. The agency will support Keenai in creating a visual and emotional identity that reflects its ethos of “wealth actualization”—a step beyond wealth accumulation—through AI-powered insights and institutional-grade investments.
Keenai Wealth is positioning itself as a future-facing financial platform offering curated access to global opportunities and tailored strategies for private clients and families. With this creative partnership, the brand hopes to establish an insight-led, personal, and enduring presence in a category long dominated by legacy institutions.
