Kellanova (formerly Kellogg Company) has unveiled its latest digital film for Kellogg’s Muesli, featuring the mother-daughter duo actors Tanuja and Kajol. The film captures the nature of Kellogg’s Muesli, its ingredients and its appeal across generations.
At the center of this campaign is Kellogg’s 12-in-1 Power Breakfast proposition, a carefully crafted blend of 12 ingredients including almonds, oats, seeds, raisins, cranberries, papaya, and more. Every spoonful brings together multiple textures and flavours.
Speaking about the campaign, Vinay Subramanyam, Senior Director – Marketing, Kellanova South Asia, said, “Kellogg’s Muesli is one of the most important offerings in the Kellogg’s portfolio, which is seeing rapid consumer adoption as more and more people discover how nutritionally diverse it is with the 12 nourishing grains, fruits, nuts and seeds that it has. We wanted to accelerate this discovery through an impactful film that brings out the 12-in-1 Power Breakfast proposition in an endearing manner. And therefore, we have this beautiful film with Kajol and Tanuja coming together on screen for the first time, showcasing how Kellogg’s Muesli is relevant across generations.”
