Luxury professional haircare brand Kérastase has appointed Academy Award–nominated actress, producer and New York Times bestselling author Demi Moore as its new Global Brand Ambassador.
Moore’s acting career spans several decades, with performances in films including Ghost, Indecent Proposal, G.I. Jane and The Substance. Most recently, she appeared in season two of Taylor Sheridan’s series Landman. In the past year, she received a Golden Globe Award, a Screen Actors Guild Award and an Academy Award nomination.
Alongside her film work, Moore has been widely associated with a range of hairstyles throughout her career, from a shaved head to a pixie cut, and more recently her long, jet-black hair. Her approach to hair has often been used as part of her on-screen transformation and public image.
Beyond film and fashion, Moore is known for her advocacy on issues including ageism and sexism, and for speaking openly about women’s experiences in the industry. She was recently named among TIME’s 100 Most Influential People and recognised as GLAMOUR’s Global Woman of the Year.
The new campaign continues Kérastase’s collaboration with photographers Inez & Vinoodh. Moore was photographed by the duo in New York City, with visuals set to extend into the brand’s upcoming product launch.
“At Kérastase, we believe hair is deeply personal—it reflects confidence, individuality, and self-expression at every stage of life. Demi Moore embodies this philosophy effortlessly. Her timeless elegance, fearlessness, and authenticity mirror the values at the heart of Kérastase, and her journey resonates with women who embrace growth, change, and their own power. We are proud to welcome Demi as our Global Brand Ambassador and are excited to continue inspiring women to honour their hair, their stories, and themselves,” said Anjali Pai, General Manager, Kérastase India.
“I am truly honoured to join the Kérastase family as their Global Brand Ambassador. My life has been shaped by love, growth, and new experiences -and my hair has been with me through it all. I believe there’s a unique energy in hair; it carries our experiences, our confidence, and our individuality. For me, there’s a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about -being authentic and embracing who you are. I can’t wait to share my new Kérastase chapter with you all,” said Demi Moore, Global Brand Ambassador, Kérastase.
“I have always admired Demi’s remarkable presence, both on and off screen. She embodies a rare combination of elegance, strength, and authenticity that has inspired multiple generations. Demi is fearless -not only in her iconic roles but in the way she embraces her individuality and shares her journey with honesty and grace. Her legendary hair is more than just beautiful; it is one of her symbols of confidence and freedom. She champions the power of being true to oneself, advocating for self-expression and encouraging others to embrace their own stories. Demi truly reflects the spirit of the Kérastase woman -bold, empowered, and unafraid to let her story shine,” said Amber Zak Yopp, Global Brand President, Kérastase.
