Kettle Studio, the premium artisanal chips brand known for its gourmet kettle-cooked offerings since 2016, has launched its new Air-Fried Chips range. The move aims to revolutionise snacking with a healthier yet equally indulgent option. Catering to the growing demand for better-for-you snacks, Kettle Studio's Air-Fried Chips have 50% less oil than regular potato chips but retain the same bold crunch and flavour that the brand is known for.
Crafted using innovative air-frying technology, these chips promise the signature taste Kettle Studio fans love, now in a lighter version. The new range includes three bold flavours: Lime & Chilli, Spicy Dill Pickle, and Sweet & Smoky BBQ, designed to offer a unique and satisfying taste experience.
In addition, Kettle Studio has unveiled the Tabasco® Sauce Flavour Kettle Cooked Potato Chips. This fiery new flavour combines the tangy-spicy notes of iconic Tabasco® sauce with Kettle Studio's classic chips, creating a dynamic and bold snacking option for spice lovers.
Tushar Parekh, Kettle Studio, shared, “We’re excited to introduce our Air-Fried Chips, a game-changing innovation that allows our consumers to indulge without compromise. With 50% less oil and the same delicious taste, this range aligns perfectly with the evolving preferences of health-conscious snack lovers. The Tabasco® Sauce flavour is another step in our journey to bring bold, globally inspired flavours to Indian consumers.”
The new Air-Fried Chips are priced at ?99 for an 80g pack, while the Tabasco® Sauce Flavour Kettle Cooked Chips are available for ?99 for 113g. Both products are now available across e-commerce platforms like Blinkit, Instamart, Amazon, and Zepto, as well as premium retail outlets including Nature’s Basket, Reliance Retail, 711, Wellness, and numerous local gourmet stores in Mumbai, Delhi, Bengaluru, Pune, and Hyderabad.
