Kinetic Group, a renowned name in India’s automotive engineering and manufacturing space, has officially announced a strategic partnership with Value 360 Communications to spearhead its integrated communications strategy. This alliance marks a significant chapter as Kinetic redefines its brand narrative in tune with India’s modern mobility demands.
Effective from 5 May 2025, Value 360 Communications will be responsible for managing the public relations and media engagement for Kinetic’s diverse product portfolio. The agency’s primary focus will be on enhancing brand visibility and strengthening its connection with both traditional and new-age consumers.
Ajinkya Firodia, Vice Chairman, Kinetic Group, commented, “Kinetic is more than a brand, it’s an emotion deeply woven into the collective memory of India. Our journey from creating the beloved Luna to delivering future-ready automotive solutions is a story of passion, resilience, and reinvention. We are pleased to partner with Value 360 Communications, whose strategic insight and creative approach will help us re-engage with our audiences and strengthen our brand narrative.”
Value 360 Communications brings to the table its established expertise in brand storytelling and integrated communication.
Kunal Kishore, Group CEO & Co-Founder, Value 360 Communications, stated, “For decades, Kinetic has been the heartbeat of Indian streets and homes, a symbol of aspiration and everyday freedom. It’s a privilege to work with a brand that carries such profound emotional value. At Value 360, we believe in the power of purpose-led storytelling, and our track record of building meaningful narratives for brands gives us a strong foundation to support Kinetic’s transformation. We are excited to bring this iconic brand closer to the hearts of today’s consumers and tell its story with reverence and impact.”
The partnership is set to play a vital role in Kinetic’s brand resurgence and its mission to reclaim its position as a household name in India’s ever-evolving transport ecosystem.
