Kingston Technology, a global leader in memory products and technology solutions, has officially launched its latest regional initiative, the “Built on Commitment” campaign, across the Asia-Pacific (APAC) region.
The campaign aims to reinforce Kingston’s steadfast dedication to performance, quality, reliability, and service — values that the brand has long upheld in its mission to empower customers, partners, and communities.
At the heart of this multi-channel initiative is the “Commitment Squad,” a symbolic team that personifies Kingston’s four core promises. According to the company, the squad brings Kingston’s legacy to life while supporting users as they create, game, and innovate with confidence.
“Commitment is more than a word at Kingston, it defines who we are and drives everything we do, from innovation to customer experience,” said Kevin Wu, Sales/Marketing and Business Development Vice President of APAC region. “With the launch of the ‘Built on Commitment’ campaign and the introduction of the ‘Commitment Squad,’ we are reinforcing our core values and empowering users to push boundaries and unlock new possibilities.”
The campaign is being launched as a 360-degree effort across the APAC region, including exclusive promotions in multiple markets. Kingston is encouraging users to stay connected via its Facebook page, where updates, social media activities, and the campaign’s action-packed video will be revealed.
Whether users are exploring digital creativity or competitive gaming, Kingston’s “Built on Commitment” campaign strives to provide the tools and trust they need to succeed.
