Škoda Auto India has rolled out a new campaign, ‘Easy to Love’, for the updated Škoda Kushaq, leaning on Bollywood nostalgia and humour to appeal to Indian SUV buyers.
Created by BBH India, the campaign draws on the visual language of the 1995 film Dilwale Dulhania Le Jayenge, using mustard-field dream sequences to frame the car as an object of sudden, almost cinematic affection.
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The campaign follows an earlier feature-led film that highlighted the vehicle’s specifications during the ICC Men's T20 Cricket World Cup. The new instalment shifts focus from product features to emotional storytelling, positioning the Kushaq as both aspirational and accessible.
Set in everyday urban scenarios, the film shows a corporate professional, a young woman and a family man slipping into stylised, romantic daydreams upon encountering the car. Each sequence mirrors the iconic imagery of DDLJ before snapping back to reality, with the Kushaq as the catalyst for these fleeting fantasies.
“With the new Škoda Kushaq, we are taking a decisive step forward in strengthening our position in India’s highly competitive SUV segment. The product builds on our core strengths of safety, quality and driving dynamics, while democratising premium features and technology for a wider set of customers. With ‘Easy to Love’, we brought this proposition to life through a culturally relevant and emotionally engaging narrative that resonates with Indian audiences. By blending nostalgia with contemporary storytelling, the campaign has reinforced the Kushaq as an aspirational yet accessible choice, while further deepening our connection with customers across the country,” said Ashish Gupta, Brand Director at Škoda Auto India.
“With ‘Easy to Love’, we tapped into a cultural memory that instantly signals romance and nostalgia. By blending humour with cinematic storytelling, we wanted to show how effortlessly people can fall for the car. The juxtaposition of everyday urban moments with larger-than-life fantasy sequences helps dramatise just how irresistible the new Škoda Kushaq can be,” added Parikshit Bhattaccharya, Chief Creative Officer at BBH India and Propagate India.
The campaign is being rolled out across television, digital and social platforms, as well as print, cinema, outdoor and radio. It will also extend into a social-first micro-drama series and brand collaborations aimed at sustaining engagement over time.
