KreditBee, an online credit solutions provider, has rolled out its latest Diwali campaign, themed as Har Tarakki Mein Sath, to connect with consumers through relatable humour and festive aspirations that resonate with everyone.
The film, conceptualised by M.A.D (Mad About Digital), tells the story of a neighbour couple visiting a family during Diwali. While their polite conversation continues, their unspoken thoughts reveal curiosity about how the family has managed a new bike, a renovated home, and a new business. The twist in the narrative reveals KreditBee as the simple answer, an app that provides quick and hassle-free loans.
The campaign features KreditBee’s personal loan, two-wheeler, and business loan offerings, showing how these products support customers in meeting their financial needs during festivals and beyond.
Speaking on the launch, Ishan Bose, Chief Marketing Officer, KreditBee, said, “Festivals in India are about joy, progress, and new beginnings. Our new campaign takes a lighthearted approach to show how KreditBee empowers individuals and families to pursue their aspirations without financial hesitation. By adding an element of humour to convey the underlying values of trust and reliability we live by, we want to reinforce KreditBee’s position as the go-to partner for everyday and festive needs.”
