BIBA, India's leading fashion brand, is heating up this season with its highly anticipated Spring-Summer 2025 Collection. This fresh line features an effortless mix of breezy elegance and contemporary charm. Bollywood star and BIBA brand ambassador Kriti Sanon brings this vision to life in a vibrant campaign video that highlights airy fabrics, playful hues, and sun-kissed silhouettes. From beach dresses to chic co-ord sets, the collection offers something for every woman looking to elevate her summer wardrobe.
The campaign also combines fashion with music, with the release of a campaign song now available in Instagram's music library. This allows fashion lovers to create their own summer moments and share their style, accompanied by the catchy new track.
Kriti Sanon’s presence in the campaign exemplifies the collection’s themes of confidence and effortless style. “At BIBA, we are constantly evolving to meet the fashion needs of today’s women. Our Spring-Summer 2025 collection is a celebration of effortless, stylish dressing—perfect for the modern Indian woman who wants to look and feel her best. Kriti Sanon beautifully brings this vision to life, making this collection a must-have for every wardrobe,” said Siddharath Bindra, Managing Director of BIBA.
The Spring-Summer 2025 Collection expands beyond BIBA’s iconic ethnic styles to include statement suits, jumpsuits, stylish shirts, and summer dresses. The collection retains its signature comfort and elegance while catering to versatile, youthful appeal. BIBA’s expanding lines also include trendy yet comfortable options for younger fashion enthusiasts, making the brand a go-to destination across generations.
The collection is now available in BIBA stores and online at www.biba.in. The campaign video, titled “Let’s Summer Up, Let’s BIBA Up,” can be viewed on BIBA’s official website and social media platforms, including YouTube, Facebook, and Instagram.
