Kshema General Insurance Limited, the “Official General Insurance Partner” of IPL team Punjab Kings, has announced the launch of “Kshema Secure Hands” digital campaign. As part of this campaign, Kshema will run a contest for fans 18 years and above on its Facebook, Instagram, and X handles offering a lucky winner match tickets and merchandise.
The exclusive IP, created with Punjab Kings, will highlight the best fielding effort (catch taken, run saved, run out or stumping effected) of Punjab players in every match through the IPL 2025 season, reflecting Kshema’s ethos of trust, reliability, and protection. It is designed to create awareness about Kshema’s industry-first insurance products.
Kshema, which designs insurance solutions to build financial resilience, is foraying into cricket with this association with Punjab Kings. The brand has developed its proprietary technology platform to assess, model, and price insurance risks adequately by deploying cutting-edge AI-based algorithms, machine learning, big data and location awareness.
Commenting on the campaign, Bhaskar Thakur, Chief Marketing Officer, Kshema General Insurance Limited said, “We are excited to launch the “Kshema Secure Hands” campaign as part of our collaboration with Punjab Kings. Just as good fielding can spell the difference between a victory and defeat by providing a safety net to the team during matches, we have planned this nationwide contest to drive home our message that insurance means security. Cricket is the beating heart of India, and we couldn’t have found a better vehicle to connect emotionally with fans and create awareness about insurance and its importance in mitigating adverse financial situations.”
Satish Menon, Chief Executive Officer, Punjab Kings added, “We always strive to give our fans an experience they will cherish. I am happy that Kshema has launched this campaign and has kept the fans at the centre of our partnership. We look forward to fans from all over the country participating and having a great matchday experience.”
