KT Professional has unveiled its new television commercial (TVC) featuring Bollywood star Jacqueline Fernandez. The campaign, titled ‘My Hair, My KT’, aims to reinforce the brand’s philosophy of ‘Luxury Haircare Without Compromise’ and positions KT Professional as the trusted name that brings salon-quality results into consumers’ everyday lives. With its rallying call #KTEverywhere, the campaign highlights how the brand is making professional haircare accessible to everyone, everywhere.
The TVC film, conceptualized and executed by Tridev Entertainment, captures Jacqueline’s effortless glamour, confidence, and style while highlighting KT Professional’s expertise in delivering professional-grade care at home. With the campaign line ‘Hair so stylish, talks to everyone everywhere! #KTEverywhere’, KT Professional aims to showcase how its products empower individuals to enjoy healthier, shinier, and more stylish hair daily.
Watch the ad film:
Speaking on the launch, Dhruv Sayani, Founder of KT Professional, said: “With Jacqueline Fernandez, we wanted to create a campaign that truly reflects the elegance, innovation, and performance that KT Professional stands for. This TVC brings alive our promise of ‘Luxury Haircare Without Compromise’ by showing how professional results can now be achieved at home, every day. Through My Hair, My KT and #KTEverywhere, we are reaffirming our vision to make professional haircare part of every consumer’s routine.”
The campaign will be rolled out across a 360-degree media plan, spanning nationwide television, targeted digital and OTT platforms, high-impact outdoor placements, print features in leading lifestyle magazines, and engaging social media content amplified by KT Professional and Jacqueline’s 71M+ strong fan base, truly taking KT Professional #KTEverywhere.
With this new TVC, KT Professional aims to continue to strengthen its position as a leader in professional haircare, trusted by salons and consumers alike.
Watch the Instagram ad:
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