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La Mer, the renowned luxury skincare brand from The Estée Lauder Companies, has officially launched in India. Indian consumers can now experience La Mer’s premium skincare offerings, available exclusively through online platforms Tira and Sephora, as well as select physical stores. This launch marks a significant milestone for La Mer, bringing its highly coveted products to the Indian market.
La Mer’s skincare range is known for its star ingredient – the Miracle Broth™. This unique elixir is crafted from sustainably harvested giant sea kelp, which is self-regenerating and undergoes a meticulous 3-4 month fermentation process, enhanced by light and sound energy. This process activates the sea kelp's natural properties, along with added vitamins and minerals, to create a potent formula that rejuvenates, hydrates, and soothes the skin, offering the brand’s signature radiant glow.
La Mer’s origins trace back to Dr Max Huber, an aerospace physicist who developed the brand’s hero product, Crème de La Mer, after suffering burns in a lab accident. Following 12 years of research and 6,000 experiments, Dr Huber created the Miracle Broth™, which led to the birth of the La Mer brand. Today, La Mer is recognised globally for combining the power of the sea with advanced scientific innovation.
The launch in India comes at a time when Indian beauty consumers are increasingly seeking luxurious, high-performance skincare solutions. La Mer aims to meet the growing demand for premium products that deliver visible results, reinforcing its commitment to expanding its reach and offering transformative skincare worldwide.
“We are thrilled to introduce La Mer to India, bringing our signature luxury and transformative skincare experience to discerning beauty lovers across the country. This launch represents a pivotal moment in our commitment to delivering world-class skincare solutions, blending unparalleled craftsmanship with the finest ingredients. We look forward to sharing La Mer’s legacy of innovation and the iconic Miracle Broth™? with India’s sophisticated and growing community of skincare enthusiasts,” said Rohan Vaziralli, General Manager, Estée Lauder Companies India.
