LAL has launched its Diwali campaign titled 'Is Diwali Banaye Har Rishte Ko Khaas,' focusing on how the festival’s spirit lies in togetherness and kindness.
The film, conceptualized by Zero Followers, unfolds in a family home filled with Diwali preparations. Amidst the laughter of an antakshari session, a quiet electrician decorates the lights, becoming an unnoticed part of the celebration. When the father later offers him a box of LAL Mysore Pak, it turns into a moment that reflects inclusivity and shared joy.
Speaking about the campaign, Prateek Athwani, Managing Director & CEO of LAL, said, “At LAL, we believe that sweets are much more than just festive treats; they are an integral part of the bonds that unite families and communities, especially during Diwali. This festival is rooted in togetherness, tradition, and shared joy, where every sweet symbolizes love, gratitude, and the sweetness of relationships. Our campaign, ‘Is Diwali Banaye Har Rishte Ko Khas,’ celebrates this very essence of how a simple box of sweets – especially LAL Mysore Pak can turn moments into memories and strengthen the ties that make Diwali truly special for every home.”
Through this narrative, the film underlines how gestures of sweetness can bridge gaps and celebrate those who contribute quietly to the festive spirit.
Watch the campaign link:
